Thousands of hours of new content, almost all of which needs localising into multiple languages, plus hard of hearing captions and some of it will need audio describing too.

The impact of this on the media localisation and access services industries is profound. Not only is everyone incredibly busy but the expectation of fast turn-around times and pricing pressures are driving the need to increase productivity.  We all know what it’s like;  you’re too busy to do anything to make yourself more efficient in the future to cope with the high workload, because you’re so busy coping with the high workload today. And so it goes on, round and round in circles.

You could throw money at the problem to add staff and tools to cope with all the new work, but what happens when things do slack off? And be assured they will at some point, have you committed too much in the way of capital spending and general expansion?

Better to think smart and be flexible.  You can now use web apps, cloud management systems and freelance staff to expand and contract quickly to support fluctuating demand. It’s easy to find cloud storage and processing resource, and there are workflow management tools available, either general or media industry specific. But it’s not so easy when it comes to subtitling and other tools specific to our industry. Subtitling, audio description and specialist media handling tools have not always kept up with the move to the cloud, but that’s changing.

Yella Umbrella now offer a range of authoring and media handling tools that provide power and flexibility. Stellar provides authoring and editing tools for subtitles, captions, transcriptions and AD while Nebula provides automated media handling to improve productivity in your media services department. All of the tools are available on a pay per use basis with no upfront cost and no lock in, pay only for what you use and scale up or down on a daily basis. Use more when you’re busy, drop down when things are normal and pay nothing over the holidays!


See our business case document here or have a look at the website here Business Case: Variable load handling in an expanding market.

If you would like to discuss your requirements in detail contact us here .

Or have a look at our website here: